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Turning Success Stories into an Annual Report

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Turning Success Stories into an Annual Report

Pioneer Library System, Okla.

Advocacy & Awareness | 2020

Innovation Synopsis

Pioneer Library System reimagined the annual report to communicate customer success stories with stakeholders, illustrating that libraries are more relevant and vital than ever and combating the idea that many public libraries are obsolete in the digital age.

Challenge/Opportunity

PLS leadership seized on this opportunity to communicate the library’s value to the widest possible audience — through the annual report. Leadership recognized that the library’s value in the digital age and used a new Story of the Month initiative to share the reality of the library’s relevance in our communities.


Key Elements of Innovation

In 2019, PLS invited customers and staff to share stories of how the library impacted their lives through the Story of the Month initiative. Stories collected were shared with municipalities, boards and community groups all year. PLS combined these stories with cutting-edge design elements to create an innovative annual report, creating a cohesive document that powerfully shared the library’s impact. System-produced images accompanied moving narrative, highlighting local community members in action at their local library.


Achieved Outcomes

The PLS 2019 Annual Report received overwhelmingly positive feedback about its visual aesthetics, exceptional information and touching stories from diverse customers. The system received more requests for the document than it had in years, and the report was submitted for an ALA PR Xchange award.