Telling Our Story
Milton Public Library
Innovation Synopsis
In 2025, Milton Public Library launched Telling Our Story, a powerful campaign designed to highlight the many ways MPL enriches community life. Through videos, events, and storytelling from staff and patrons, the initiative demonstrates that MPL is more than books—it is a welcoming, innovative, and inclusive hub where residents of all ages connect, learn, and thrive. By pairing this campaign with outreach strategies like the annual library card acquisition drive, MPL shows its impact as a catalyst for belonging and growth in one of Canada’s fastest-growing communities.
Challenge/Opportunity
Rapid population growth in Milton requires expanded services and outreach.
Need to support a highly diverse and multilingual community with inclusive programming.
Public awareness of the library’s evolving role beyond books remains limited.
Opportunities to strengthen literacy, belonging, and digital access across age groups.
Potential to enhance civic pride and engagement through milestone celebrations (170 years) and signature events.
Key Elements of Innovation
Three branches: Main, Beaty (home of Medicine Learning Garden), Sherwood (in community centre).
Annual library card acquisition campaign using paid media, videos, signage, and social platforms.
Early Literacy Library at Milton District Hospital Special Care Nursery.
New library system and mobile app improving access.
Reciprocal eLending agreement with Ontario libraries.
Vibrant programming: Tea Fest, author events, zine clubs, tech fairs.
Blending tradition (170 years of service) with modern tools and outreach.
Positioning the library as a “community living room” through hospital literacy support, outdoor gardens, and innovative digital access.
Demonstrates how libraries can evolve with population growth, leveraging marketing campaigns and cultural events to redefine community engagement.
Achieved Outcomes
Surge in new card registrations during annual campaign 900+ in one month.
Attendance growth at signature events (e.g., Tea Fest, Gordon Korman visit).
Uptake of new digital tools (mobile app, reciprocal eLending).
Strong patron feedback highlighting staff excellence and community impact.
Collaboration with Milton District Hospital (early literacy).
Expanded networks with Ontario libraries for eResources.
Strengthened ties with local businesses and cultural organizations through events.
Patrons consistently describe MPL as welcoming, supportive, and essential to their family life.
Staff empowered to deliver innovative programs and spaces that reflect community needs.
