The inaugural online book discussion allowed customers to discuss the book in a more accessible way, especially for those unable to visit the library due to time constraints, schedules or physical barriers. It also provided the unique opportunity for attendees to be both active and passive participants. Customers could also engage over the entire initiative, instead of a one-time discussion. The opportunity allowed for collaboration across departments including Programs and Exhibits, Advisory and Communications.

The book and its themes were the perfect combination to launch an online discussion format. Facilitators engaged readers in discussions by posting articles and polls related to the book and asking readers for their opinions. These additional resources seemed to engage readers the most in thought provoking responses. Five staff moderators were able to provide unique and varied discussions over the four-week period and share the work involved in this “always on” discussion.

With 75 (non-staff) participants, we surpassed our goal by 44 percent. Facebook engagement reached nearly 400 likes and comments and more than 2,300 post views. Community participants felt comfortable not only responding to facilitator-led questions, but also posting articles and videos they found interesting and initiating questions and discussion with the group themselves. Participants liked the flexibility of interacting at any time of day, as many comments were posted outside regular library hours.