Regina is a small city with harsh weather, a strong sense of community and deep family connections. Our perpetual challenge is persuading the community that the library adds value beyond collections. We offer innovative stimulating and fun programs that matter to the citizens we serve. Through high-profile events we provide a space in which people connect, with new ideas and each other. Beyond books, we are a community of discovery and learning.

RPL set out to reach new audiences by offering high-profile events like TEDxRPLCentralLibrary, International Women’s Day, International Literacy Day, Vital Conversations and Small Business Fairs, that appeal to specific interests. To reach our audience, we leveraged traditional media and social media. We partnered with businesses and community organizations, forging strong relationships and connecting the library to new users. We promoted the library as a dynamic, innovative and ambitious organization, determined to make a difference.