Skip Navigation
Back to Navigation

Building Bridges Across the Aisle

← Back
Pro tip: Use "title:keyword" or "library:keyword" to limit to that specific field

Building Bridges Across the Aisle

Pioneer Library System

Advocacy & Awareness | 2025

Innovation Synopsis

In a politically divided state, Pioneer Library System maintains year-round relationships with elected officials to showcase modern library services and secure ongoing support. By strategically timing facility tours, hands-on demonstrations, and customer success stories, the library transforms legislators from casual supporters into informed advocates. This approach resulted in national recognition when a congressional leader's visit became a case study for effective library advocacy, demonstrating how personal engagement can shift perceptions and strengthen funding relationships.

Challenge/Opportunity

Many legislators still view libraries as book repositories, unaware that modern library services include workforce development, digital literacy training, and advanced technologies. In Oklahoma's political climate, libraries must build non-partisan relationships to maintain funding and community support. The challenge intensifies at the federal level, where funding is controlled and directly impacts rural communities' access to educational resources and technology. PLS recognized that traditional advocacy methods, annual legislative days, written reports, and formal presentations alone cannot create lasting impressions needed to shift perceptions. PLS needed a strategy that would provide authentic, memorable experiences showcasing library impact, particularly in underserved rural areas where services are most critical. The opportunity emerged during the August recess when Rep. Tom Cole, House Appropriations Committee leader, visited the library with meaningful engagement.


Key Elements of Innovation

PLS’s approach focused on strategic timing, experiential learning, and authentic storytelling. Library leaders monitored the congressional calendar and invited Rep. Cole during August’s recess for unhurried engagement. PLS strategically chose Noble, a rural city in his district, to highlight services often overlooked in policy discussions. Instead of formal presentations, staff created hands-on experiences in the new Maker Lab, letting him see and use the same technology customers enjoy. A video featuring two sisters from Noble who graduated together and earned diplomas through Gale Presents: Excel Adult High School illustrated real workforce impact. Staff presented a laser-engraved tumbler made in the Lab as a tangible reminder of library innovation and impact. The model advances advocacy by enhancing annual visits with emotional connections and memorable experiences legislators remember and share.


Achieved Outcomes

The visit generated immediate and measurable impact. Rep. Cole's exclamation—"This is definitely not my father's library!"—captured the successful perception shift, proving that experiential advocacy changes minds more effectively than traditional methods. His visible enthusiasm for the laser-engraved gift and repeated mentions of its "cool" factor showed the lasting impression created by hands-on demonstrations. Public Libraries Online featured the story in August, giving PLS national visibility and reaching thousands of library leaders. Both PLA and ULC adopted the visit as a case study for effective advocacy, validating the model as a replicable best practice. Staff reported increased confidence in their advocacy roles after witnessing direct engagement with federal leadership. The visit strengthened ongoing communication channels with this rep’s office, positioning PLS as a resource and inspiring other libraries to replicate the strategy.