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Bringing the Library to Transit Riders

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Bringing the Library to Transit Riders

Las Vegas-Clark County Library District

Customer Experience | 2021 | Honorable Mention

Innovation Summary

Transit riders in the Las Vegas metropolitan area can now access free movies, e-books, e-audiobooks and magazines, thanks to a new partnership with the Regional Transportation Commission of Southern Nevada (RTC). Using onboard Wi-Fi, riders can download LVCCLD’s Libby app and discover the joy of reading while they ride, at home or anywhere on the go!

Problem Statement

The LVCCLD has launched a year round effort entitled #GetCarded, toward the goal of introducing new audiences to the library — especially low-income residents — and dramatically increasing our cardholders. The approach is to bring the library “where people are,” by introducing LVCCLD’s presence in new and unexpected places and sharing the life-changing resources that we offer. Via the RTC’s free onboard Wi-Fi, all 400 city busses now offer free access bringing in new users that we hope to convert to cardholders.


Innovation

As a first for Las Vegas visitors, they can enjoy temporary access via a seven-day pass by downloading the app and selecting the “I’m visiting” option within the main menu. Items checked out will then expire between 14-21 days. Using a digital device, riders can either use onboard Wi-Fi or scan the QR code featured in onboard advertising, which was provided free as part of the partnership. Once downloaded, riders enter their mobile number and the system instantly verifies the new account, allowing immediate access.


Progress

Since inception on September 16, 2021:

Traffic Generated

  1. 1,747 Pageviews
  2. 1,494 Unique Pageviews
  3. 933 Users
  4. :56 Average Session Duration

The ultimate goal is to attract new customers and introduce them to the many opportunities available at the library.

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