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Connecting Seniors with a Digital World, the PLCH

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Connecting Seniors with a Digital World, the PLCH

Public Library of Cincinnati & Hamilton County, Ohio

Education - Children & Adults | 2014

Innovation Synopsis

Half of American adults own a tablet or e-reader. As the age of individuals increase, the ownership and accessibility of interactive devices declines. In an effort to connect customers who cannot access the library through traditional means, Outreach Services purchased 40 iPads to distribute at two Senior Living facilities.

Challenge/Opportunity

A Pew Internet Survey shows that 69% of Americans read at least one book in 2013. 28% of those surveyed read their book on a tablet or e-reader. That is an increase of 65% since 2011. In response to this trend, libraries are purchasing downloadable books, music, and streaming video services. These products can be accessed using computers, tablets, or e-readers. The Pew Internet Survey also revealed a striking ownership disparity among older adults. Only 5% of adults over the age of 75 own e-readers and only 3% own tablets. After discovering the lack of ownership and access for seniors, the library began to explore avenues for funding a pilot program. We obtained funding for 40 iPad devices for senior living facilities. We looked for institutions that had activity directors, free Wi-Fi for residents, and the ability to host monthly training programs. A study in Europe identified 7 roots of reluctance that impact senior’s attitudes toward interactive technology: Alienation, Identity, Agency, Anxiety, Age Related, Being too Busy, and finding a purpose for technology. We have found that the best way to overcome these roots of reluctance and train adults is through: small class sizes, guidelines and tip sheets, post instruction contacts, hands on training, social/emotional support, and individualized attention.


Key Elements of Innovation

The two locations are Maple Knoll Village and Evergreen. Working with activity directors at both locations, Outreach Services staff identified 20 residents to participate in the program. Over two days, staff distributed the devices among the residents. The library provided iPad and iPad minis, protective cases, stylus, charging cord & plug, instructions, and carrying cases. The first day, staff helped individuals register their iPads, create an email address, and establish Adobe ID on the Overdrive app. The second day, staff presented a training class on how to download ebooks using the Overdrive app. Staff provided handouts and worked with residents in small groups of 3. Residents downloaded two ebooks with a small amount of staff assistance. Each staff member provided the department phone number to residents and encouraged them to call with questions. Using staff iPad devices Library staff were able to provide tech support and walk customers step by step through the process of utilizing their device.


Achieved Outcomes

After the initial roll-out, staff began monthly programs at both locations. These programs included accessing email, Overdrive refresher, browsing the Web, Facebook, camera and posting photos, and Face Time. Library staff offer monthly training and phone tech support utilizing a projection screen in training areas that clearly demonstrates what staff are doing on the iPad. This projection allows residents to mirror the action on their own iPads. Staff avoid jargon and provide emotional support to sometimes embarrassed learners. Residents will often state “they are too old” for the technology. Staff is quick to remind them that new lessons are difficult no matter someone’s age. In the past six months, we have seen an increased confidence among the residents involved in our project. Initially we received calls asking for step-by-step instruction on introductory concepts such as downloading e-books. After six months, residents now call for when they need guidance on more nuanced techniques such as removing books that they have already read.