Rapid growth, changing demographics, a widening economic gap, increased stress, and time lost to some of the worst traffic in the US…all contribute to isolation in KCLS communities. Americans are slow to connect or converse with strangers — even neighbors. Well known as places to find information, libraries rarely come to mind as spots for neighborly, thoughtful conversations. Through ETAI, KCLS effectively bridged the chasms between people and diverse groups in the community. More than half of residents use KCLS libraries regularly, so the library presents the ideal place to bridge the divide and spark lively, community-wide conversations about timely topics that matter.

Face-to-face sessions and timely topics for all stages of life contributed to the relevance — and success — of ETAI. Interactive sessions made it easy to connect with others and explore shared interests in lively conversations. Beyond informed speakers, ETAI featured skilled facilitators to break the ice, engage participants, and keep conversations flowing. More than 25 partner organizations came together with KCLS to plan ETAI and present compelling programs and activities to draw new audiences. They then executed a coordinated communication strategy with shared contact lists, distributing program materials at all locations, and implemented cooperative advertising, including joint “robocalls” for selected events.

Halfway through the series, innovative partnerships and joint promotion efforts have increased visibility for all organizations, reached new audiences, and brought an average of 23 percent first-time library program attendees. One key example tells the story:

KCLS’ Telephone Town Hall on Social Security and Medicare, in partnership with AARP and the State Insurance Commission, drew 16,775 participants; as a result, 86 percent of participants reported learned something new about KCLS, in addition to 86 percent reporting that they felt more connected to KCLS and are eagerly anticipating the next session. Designed to spark conversations, share experiences, and find common ground, ETAI reduces isolation, celebrates diversity, strengthens communities, and enriches lives.