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Tweet Service

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Tweet Service

Lexington Public Library, Ky.

Democracy | 2014

Innovation Synopsis

When a local high school needed to connect with the community for an unusual project, they knew to go to the public library. Working with the library, small works of art found on bookshelves became an impetus to community service.

Challenge/Opportunity

Members of the National Art Honor Society at Bryan Station High School knew what they wanted to do. They wanted to create small works of art--ceramic, painted birds to invoke the arrival of spring--and give the public a chance to find their art and enjoy it as something to keep. They needed a place open to the public, with high traffic but a controlled enough environment to allow for people to inform someone on site they had found a bird and be given the opportunity to choose a local organization where the artists would perform an hour of service. Because of the relationship between the Lexington Public Library and the Fayette County Public Schools, the NAHS sponsor thought to approach the library. The library worked with Bryan Station High to make sure the specific challenges of the program were worked out to make the project successful for the school and fun for library customers.


Key Elements of Innovation

The first key to the NAHS project (dubbed "Tweet Service") was taken care of by the student members of NAHS, namely, the creation of ceramic birds that would be a welcome find for members of the public to happen upon. The other keys to the project would have been a challenge to the NAHS if the public library hadn't stepped up. The Central Library provided a high-traffic place visited by a representative cross section of the city. The library's marketing staff took on the responsibility of tagging each bird with a note explaining that the bird was the customer's to keep but that finders should report to the front service desk to designate a local organization where the artist would perform an hour's worth of service. The marketing staff also saw to publicizing the event in the local newspaper, on local television and on the internet. The library's customer service staff enthusiastically took on the responsibility of hiding the birds on bookshelves throughout the building and overseeing the collection of ballots for the service work.


Achieved Outcomes

The birds were found and the ballots were filled out well before lunchtime of the day the event took place. The NAHS members were excited about the enthusiasm the event generated and were committed to doing the event again next year. With six library locations, the library could use far more birds and could possibly publicize it through its calendar and fliers with more advanced notice to create more attention and more library visits.