Skip Navigation

Back to Navigation

Positioning the Library

Positioning the Library

More than ever, library leaders must tell the story of their value to the community in vivid terms that combine a compelling narrative with concrete facts. This happens in a myriad of ways.

This category recognizes innovations in expanding awareness of the library’s strategic value to the community; strengthening the library brand, including key messages that convey the library story; engaging stakeholders, decision-makers and community leaders; engaging non-users; marketing, public relations and effective communications.

365 Public Awareness Campaign
Alexandria Library

Alt+Library Initiative
Sacramento Public Library

BCL WoW - Broward County Library Without Walls
Broward County Library

Bookless: Once in a Lifetime
Madison Public Library

Cards in the Classroom: Libraries Building Digital Literacy
Skokie Public Library

Charting a Community Course with the BPL Compass
Boston Public Library

Chicago Public Library’s Library Lounge Happy Hours
Chicago Public Library

Community Ambassador
Sno-Isle Libraries

Expanded Library Card Types
Public Library of Cincinnati and Hamilton County

From “Popular” Service to Educational Partner
Charlotte Meckleburg Library

Getting the Word Out!
Bridgeport Public Library

Growing Readers PSA Series
Calgary Public Library (Alberta, Canada)

Hartford Public Library Is “a Place Like no Other”
Hartford Public Library

Introducing the Fife Community to its First Library
Pierce County Library System

The Library Roadshow
East Baton Rouge Parish Library

Rafael Lopez Community Mural
Poudre River Public Library District

Raising Service Awareness Through Digital Signage 
King County Library System

Take It and Read
Dayton Metro Library

Take Time to READ
King County Library System

Theme Strategy Program
Mid-Continent Public Library

You Belong @ Your Library
Sacramento Public Library