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Feed Your Freedom

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Feed Your Freedom

San Antonio Public Library, Texas

Advocacy & Awareness | 2017

Innovation Synopsis

San Antonio Public Library launched “Feed Your Freedom” to encourage the San Antonio community to register to vote at the library before, on and after voter registration day on Sept. 27. We extended the campaign to encourage early voting at library locations and to engage the community on Election Day.

Challenge/Opportunity

The right to vote is one that must be taken seriously. The San Antonio Public Library embraces this civic responsibility by encouraging voter registration at all 30 Library locations and offering our libraries as convenient places to vote. As a premier resource for educational support, self-directed learning and literacy, the library plays an important role in providing quality, non-partisan information to voters.


Key Elements of Innovation

With so many voters in need of information or assistance, it is important for the library to promote civic engagement and libraries as voter registration locations. The goal of the “Feed Your Freedom” campaign was to register, mobilize and educate eligible voters. The colorful and playful look and tone of the campaign was meant to attract all citizens eligible to vote, but particularly high school juniors and seniors who may have just turned 18.


Achieved Outcomes

The library partnered with community organizations like the League of Women Voters and Bexar County Elections Office to promote the “Feed Your Freedom” campaign and to encourage the community to vote early at one of the 16 libraries that served as early voting sites. Encouraging voter participation is another way that the library is supporting community prosperity. Over 32 percent of Bexar County voters voted at a San Antonio Public Library in 2016.