Revitalizing Libraries

December 7th, 2012

As 2012 continues to wrap-up, ULC members rev up for 2013 with the unveiling and testing of their new websites, brands, taglines and names!

RichlandRichland County Public Library, SC, launched an auspicious re-branding initiative which includes a new name - Richland Library - logo, website, tagline - Access Freely - and renewed commitment to providing a quality, personalized experience that exceeds customers' expectations. Executive Director, Melanie Huggins says, "Our new brand will help marry the library's visual identity with its long-standing tradition of providing access to information, new ideas, different opinions, knowledge and learning opportunities."

MultnomahMultnomah County Library, OR, has also launched a new, beautifully designed website in public beta that captures its diverse community spirit. The site can be easily translated into 4 different language translations: Spanish, Vietnamese, Russian, and Chinese (Traditional). Enhanced communication functions connect patrons with library staff by phone, email, text, online chat, or by appointment. Patrons who enjoy social networking can stay connected  through Facebook, Twitter, Pinterest, YouTube, Google +, Flickr, library blogs and their newsletter.

SacramentoWithin an hour of launching its new website, Rivkah Sass, Director of Sacramento Public Library, CA, received compliments from a patron via iPad communication!  Sacramento's new website is sparkling clean and easy to use. Its main feature is an improved search engine, which offers easy navigability throughout the site. On the main page, users are welcomed by a slideshow promoting the library's e-News subscription, new book alert e-service, upcoming events and the largest online newsstand, ZINIO!