Positioning the Library

More than ever, library leaders must tell the story of their value to the community in vivid terms that combine a compelling narrative with concrete facts. This happens in a myriad of ways.

This category recognizes innovations in expanding awareness of the library’s strategic value to the community; strengthening the library brand, including key messages that convey the library story; engaging stakeholders, decision-makers and community leaders; engaging non-users; marketing, public relations and effective communications.

Alt+Library Initiative ›
Sacramento Public Library
Bookless: Once in a Lifetime ›
Madison Public Library
Community Ambassador ›
Sno-Isle Libraries
Expanded Library Card Types ›
Public Library of Cincinnati and Hamilton County
Getting the Word Out! ›
Bridgeport Public Library
Growing Readers PSA Series ›
Calgary Public Library (Alberta, Canada)
The Library Roadshow ›
East Baton Rouge Parish Library
Rafael Lopez Community Mural ›
Poudre River Public Library District
Take It and Read ›
Dayton Metro Library
Take Time To READ ›
King County Library System
Theme Strategy Program ›
Mid-Continent Public Library
You Belong @ Your Library ›
Sacramento Public Library