Positioning the Library

More than ever, library leaders must tell the story of their value to the community in vivid terms that combine a compelling narrative with concrete facts. This happens in a myriad of ways.

This category recognizes innovations in expanding awareness of the library’s strategic value to the community; strengthening the library brand, including key messages that convey the library story; engaging stakeholders, decision-makers and community leaders; engaging non-users; marketing, public relations and effective communications.

Flying High2013 Top Innovator
Flying High: Free Library of Philadelphia Touches Down in the International Airport >
Free Library of Philadelphia, PA

2013 Honorable Mention
Rebranding to Remain Relevant:
It's All About Access >

Mid-Continent Public Library, MO

Charlotte Mecklenburg Library Communications Plan ›
Charlotte Mecklenburg Library, NC
Effective Advocacy in Five Easy Steps ›
Santa Clara County Library, CA
Expanded Card Types ›
Public Library of Cincinnati & Hamilton County, OH
Lend Us Your Story ›
Rochester Public Library, NY
Lexington Public Library Logo ›
Lexington Public Library, KY
The Library and World Choir Games ›
Public Library of Cincinnati & Hamilton County, OH
Library Card Design Contest  ›
San Francisco Public Library, CA
The Next Chapter Strategic Plan  ›
Cuyahoga County Public Library, OH