Positioning the Library
More than ever, library leaders must tell the story of their value to the community in vivid terms that combine a compelling narrative with concrete facts. This happens in a myriad of ways.
This category recognizes innovations in expanding awareness of the library’s strategic value to the community; strengthening the library brand, including key messages that convey the library story; engaging stakeholders, decision-makers and community leaders; engaging non-users; marketing, public relations and effective communications.
2013 Top Innovator
Flying High: Free Library of Philadelphia Touches Down in the International Airport >
Free Library of Philadelphia, PA
2013 Honorable Mention
Rebranding to Remain Relevant:
It's All About Access >
Mid-Continent Public Library, MO