Creating Your Library's Action Story: Take 2
ULC members have powerful stories to tell that show the enduring impact their libraries have on people and communities. Yet, with the daily demands of serving the public, having time to create compelling stories to use with key decision-makers and local leaders, often falls to the bottom of our To-Do lists.
To meet this need, ULC has created a new program for its members. CYLAS is a five-session online seminar/consultancy with renowned storyteller Terrence McNally.
CYLAS is targeted to management-level staff that has primary responsibilities for leading core library services and communicating with key stakeholders and the broader community. Participants in the pilot program included Communications, Public Relations, Marketing, Development and Branch managers, among others
Participating libraries are encouraged to involve up to 4 staff to maximize the learning opportunity and build a larger peer network between participating libraries. The fee for CYLAS is $5,000 per library.
Participants from the spring 2012 CYLAS pilot program were universally positive about their experience.
"CYLAS was extremely helpful to my library’s team in expanding a culture of storytelling within our library. It reinforced the things we were already doing well and provided insight for expanding our efforts in creating compelling stories that influence people to use and support the library."
-- Tina Gill, Development Manager, Richland County Public Library, SC
"Terrence was great and provided rich examples of how to share your library story. He kept us focused on the library of the future and not so much the stereotypical library stories from years ago. The program brought us together as a team to collaborate on stories which in and of itself was a valuable experience. We have a good base to build on going forward -- this is definitely something other libraries could benefit from experiencing!"
-- Tracy Zampaglione, Public Relations Adminstrator, Orange County Library System, FL
*** Please note times listed reflect daylight saving time.