« Back to Marketing

Facebook Workshop for the Friends of the Knox County Public Library

Knox County Public Library System
Go to Website
Innovation Leader: Mary-Pom Claiborne, Director of Marketing, mclaiborne@knoxlib.org

Problem Statement

Knox County Public Library is fortunate to have a strong and supportive Friends group who actively work on behalf of the library in both fundraising and advocacy. The group has grown in recent years, but remains predominantly an over-50 membership despite efforts to recruit younger members. They were interested in exploring social media networking to evangelize the benefits of the library as well as to recruit younger members. However, the Friends comfort level with social networking was low and efforts to launch a Facebook page were met with some hesitation. Few board members had their own Facebook page, so executing an organizational page was intimidating.

Innovation

Discussions about starting a Facebook page were initiated within the Friends group, but they were at a loss on where and how to begin. In response, the staff of KCPL developed a hands-on workshop to teach the Friends how to set up individual and organizational Facebook pages. We started with one workshop that focused on the basics of Facebook – how to set up a page, how to find friends, and how to navigate walls, notes, fan pages and up load photos. The workshop proved so popular that a second workshop is being developed to address strategies in effective messaging on Facebook and Twitter.

Progress

To date, the Friends are experimenting with their personal pages before they begin an organizational page. Comments on the Library fan page have increased considerably as a result of our new Facebook audience. Eventually, the Friends will have a stronger communications reach with the ability to engage Knox County citizens in the budgetary process.