Audio Conference Recordings
ULC Event recordings are free for ULC members six months after the event date. Event recordings are available to non-members for $10 each

Fresh Eyes on the Business of Libraries: Customers, Service Models and Brand
April 14, 2006

George Needham, OCLC VP of Member Services, and Cathy de Rosa, OCLC VP of Marketing and Library Services, will summarize the trends in responses from over 3,000 people in the recently released OCLC publication, Perceptions of Libraries and Information Resources. What did the report confirm?  What new information did it reveal?  What is the current status of the library brand? 

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